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Sam's Chowder House

Designed all the branding, social media interface, and merchandises for Sam's Chowder House which is a traditional England seafood restaurant located in Half Moon Bay to increase work efficiency and brand exposure. 

My Role

UX/UI Designer


Sep - Oct 2023 (1 months)


User Experience Design,

User Interface Design,

Mobile App Design,

Website Design, 

Tablet Design, 


Tools Used

Figma, Illustratior, Photoshop, After Effect

Previous Problems

Logo, Paper Menu, Website

Overview of the Previous Design



  • The fish logo shows sam's chowder house as seafood restaurant, but I think the logo can design more specifically, such as using other seafood as the logo.

  • The color chosen looks dim and old school.


  • Choose other seafood as the logo have customers know which is the popular item at the restaurant.

  • Make color brighter to attract young customers.

Paper Menu


  • The font-size is tiny and crowd, it is difficult to read.

  • Menus are full of options, and it can be hard for customers to decide between menu items.


  • Using pictures instead of words. Pictures are not only more effortless to recognize and process than words, but also easier to recall.

  • Increase picture on each items to make the customer’s choice easier.



  • There is too much information on one page of the website, so it is difficult for customers to find the information they want.


  • Redesign the information architecture to make the customer’s find their target information easier.

  • Redesign the call-to-action button telling users what they need to do next.

Design Goals

Logo, Paper Menu, Website

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Sketches, Style Guide, Website, Tablet Menu, Merchandise, Environmental Display

Tablet Menu
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