Sam's Chowder House | Branding
Designed all the branding, social media interface, and merchandises for Sam's Chowder House to increase work efficiency and brand exposure.
About The App:
Sam’s Chowder House restaurant in Half Moon Bay serves sustainable ocean fresh seafood, reminiscent of a New England style seafood house. Opened in October 2006.
My Role
Visual Designer,
Product Designer
Timeline
Sep-Oct 2022 (1 month)
Type
Branding, UX/UI Design
Tool Used
Figma, Adobe, Illustrator, Adobe, Photoshop
Previous Problems
Logo, Paper Menu, Website
Overview of the Previous Design
Logo
Problem
-
The fish logo shows sam's chowder house as seafood restaurant, but I think the logo can design more specifically, such as using other seafood as the logo.
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The color chosen looks dim and old school.
Solution
-
Choose other seafood as the logo have customers know which is the popular item at the restaurant.
-
Make color brighter to attract young customers.
Paper Menu
Problem
-
The font-size is tiny and crowd, it is difficult to read.
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Menus are full of options, and it can be hard for customers to decide between menu items.
Solution
-
Using pictures instead of words. Pictures are not only more effortless to recognize and process than words, but also easier to recall.
-
Increase picture on each items to make the customer’s choice easier.
Website
Problem
-
There is too much information on one page of the website, so it is difficult for customers to find the information they want.
Solution
-
Redesign the information architecture to make the customer’s find their target information easier.
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Redesign the call-to-action button telling users what they need to do next.
Design Goals
Logo, Paper Menu, Website
Design
Sketches, Style Guide, Website, Tablet Menu, Merchandise, Environmental Display
Sketches
Logo / Typography / Color
Tablet Menu
Website
Merchandise
